Question

Explain planning, analysis of e-commerce website.

Answer 1

Whether theming an e-commerce website or doing a full-scale build, one of the most important parts in the whole process is the planning. Planning a build before you start can sometimes seem like a bit of a tedious and time-consuming task, but not only will it make everything run a lot smoother, it will also save a lot of time.

You may be wondering where you even begin, and that’s what this article will help you answer.

What Do You Want Your Site To Do?

Let’s start at the beginning. Since we are talking about an e-commerce site, I’m guessing that the aim is to sell something. We need to figure out ways to make it more compelling to buy that something.

Try to make it as easy as possible for the customer to buy your products. The well-known three-click rule applies here: You want your customer to get to what they are looking for in three or less clicks. Any more, and they may just give up. The user interface should be a primary subject to plan for.

Who’s Going to Buy From You?

Another important factor to take into account is your audience. This is something that you should consider researching properly; knowing who will want to buy your products is something that influences your design.

Do You Require Special Site Features?

Depending on what you are selling, you may need features that other e-commerce sites do not. For example, a clothing e-store may need a refined search so that the customer can filter a search by colour or brand. Alternatively, you may want to allow the customer to use coupon codes. You should plan what features and functions you think you need or want to add.