Question

Explain points of difference and point of parity in simple word

Answer 1

Answer:

The idea can be expressed in the word disagreement.

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Answer 2

Answer:

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Explanation:

• Points of parity are those elements that are considered mandatory for a brand to be considered a legitimate competitor in its specific category.
• On the other hand you cannot launch a new brand without making sure you meet the points of parity.

• Points of differentiation are the attributes that make your brand unique.