Explain quality of product from competitors perspective
Answers
American Society for Quality: "A combination of quantitative and qualitative perspectives for which each person has his or her own definition; examples of which include, "Meeting the requirements and expectations in service or product that were committed to" and "Pursuit of optimal solutions contributing to confirmed successes, fulfilling accountabilities". In technical usage, quality can have two meanings:
a. The characteristics of a product or service that bear on its ability to satisfy stated or implied needs;
b. A product or service free of deficiencies."[9]
Subir Chowdhury: "Quality combines people power and process power."[10]
Philip B. Crosby: "Conformance to requirements."[9][11] The requirements may not fully represent customer expectations; Crosby treats this as a separate problem.
W. Edwards Deming: concentrating on "the efficient production of the quality that the market expects,"[12] and he linked quality and management: "Costs go down and productivity goes up as improvement of quality is accomplished by better management of design, engineering, testing and by improvement of processes."[13]
Peter Drucker: "Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for."[14]
ISO 9000: "Degree to which a set of inherent characteristics fulfills requirements."[15] The standard defines requirement as need or expectation.
Joseph M. Juran: "Fitness for use."[9] Fitness is defined by the customer.
Noriaki Kano and others, present a two-dimensional model of quality: "must-be quality" and "attractive quality."[16] The former is near to "fitness for use" and the latter is what the customer would love, but has not yet thought about. Supporters characterize this model more succinctly as: "Products and services that meet or exceed customers' expectations."
Robert Pirsig: "The result of care."[17]
Six Sigma: "Number of defects per million opportunities."[18]
Answer: he active design of perceived product quality and the individual interpretation of the product realization is an important lever to differentiate from competitors. [5] The term Perceived Quality is defined as the cognitive and emotional comparison between product characteristics and customer requirements and needs.