Question

Explain selling concept and marketing concept

Answer 1

Answer:

The differences between the two are; The selling concept focuses on the needs of the seller while the marketing concept focuses on the needs of the buyer. The selling concept works to turn products into cash while the marketing concept works to satisfy the customers' needs through the product.

Answer 2

NANBA

⇒The Selling Concept proposes that customers, be individual or organizations will not buy enough of the organization's products unless they are persuaded to do so through selling effort. So organizations should undertake selling and promotion of their products for marketing success.

⇒The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case.