Question

Explain some of the published sources of secondary data.

Answer 1

Sources of Secondary Data You can break the sources of secondary data into internal sources and external sources. Internal sources include data that exists and is stored inside your organization. External data is data that is collected by other people or organizations from your organization's external environment. Let's dig a little deeper into each of these general categories. Examples of internal sources of data include, but are certainly not limited to, the following: Profit and loss statements Balance sheets Sales figures Inventory records Previous marketing research studies If the secondary data you have collected from internal sources will not be sufficient, you can turn to external sources of data. Some external sources include: Government sources, such as the U.S. Census Bureau Corporate filings, such as annual reports to the U.S. Securities and Exchange Commission (SEC) Trade, business and professional associations