explain test marketing
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⛦Hᴇʀᴇ Is Yoᴜʀ Aɴsᴡᴇʀ⚑
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Test Marketing➙ A marketing method that aims to explore consumer response to a product or marketing campaign by making it available on a limited basis before a wider release.
________________________⤵
❖ It simulates the eventual market-mix to ascertain consumer reaction.
❖ Companies often use test marketing before a new product or new advertising campaign is completely rolled out.
❖ It is used to release a product or service on a limited basis as a business experiment.
❖ One way to gather information about the revenue potential for a new or improved product is to trial it in a test market.
❖There are two types of market testing:-
♦ Alpha testing
♦ Beta testing
❖There are three types of test markets:-
♦ Standard test markets
♦ Controlled test markets
♦ Simulated test markets
___________
Thanks...✊
▬▬▬▬▬▬▬▬▬▬▬▬☟
Test Marketing➙ A marketing method that aims to explore consumer response to a product or marketing campaign by making it available on a limited basis before a wider release.
________________________⤵
❖ It simulates the eventual market-mix to ascertain consumer reaction.
❖ Companies often use test marketing before a new product or new advertising campaign is completely rolled out.
❖ It is used to release a product or service on a limited basis as a business experiment.
❖ One way to gather information about the revenue potential for a new or improved product is to trial it in a test market.
❖There are two types of market testing:-
♦ Alpha testing
♦ Beta testing
❖There are three types of test markets:-
♦ Standard test markets
♦ Controlled test markets
♦ Simulated test markets
___________
Thanks...✊
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