explain the 6 methods of exploratory research.
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•Secondary research - such as reviewing available literature and/or data.
informal qualitative approaches, such as discussions with consumers, employees, management or competitors.
formal qualitative research through in-depth interviews, focus groups, projective methods, case studies or pilot studies.
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The primary objective or purpose of exploratory research designed is that of formulating a problem for more precise investigation or of devoloping the working hypothesis from an operational perspective.
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