Question

Explain the advertising budget making process processes

Answer 1

Budget execution:-

the third step is budget making process in the execution of the advertising plan .administration of advertising spending is the routine activity .the important task undertaken for this purpose is the purchase of authorized time and space over the media .the cost of advertising production such as making television commercials is also a significant element in the overall expenditure for advertising.

Control of Budget: –

It is duty of advertising manager to see whether actual advertising expenditures coincide with the budgeted expenditure or not.

A procedure must be evolved which brings information about current expenditure to the advertising manager.

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