Question

Explain the brand and what are the various advantage of brand

Answer 1

a type of product manufactured by a particular company under a particular name. Helps Build Brand Loyalty - Customers who are frequent and enthusiastic purchasers of a particular brand are likely to become Brand Loyal. Enhances Product Recognition - Brands provide multiple sensory stimuli to enhance customer recognition. For example, a brand can be visually recognizable from its packaging, logo, shape, etc.  Aids in Introduction of New Products - Firms that establish a successful brand can extend the brand by adding new products under the same “family” brand.