Question

Explain the characteristics of large companies that involve b2g and b2c transactions in their business, which require rob oust, capable and scalable electronic commerce system

Answer 1

B2G is business to Government agencies while B2C is business to consumer marketing.
Business to consumer marketing (B2C)  takes place when a business such as grocery, store front retail store markets their goods and services to the public. Here marketers are marketing to the consumer as contracted with B2G whereby the marketers are marketing to the government contracting office or representatives or even the government program manager.

Consumers typically makes small purchases compared to the government purchases.  In B2G model large companies generally respond to their requirements publishes by a certain government entity through a structured binding process. 

A company may also include a proposal of service which refers to the specific information in the request for proposal or request for information. 

Answer 2

Big companies have got several characteristics which enables them to thrive amidst competition and chaos . These includes:

• A grasp in power in the market which enables them to get continuous market for the products and services offered
• Ability to identify market and entry points precisely
• In depth understanding of the local consumers