explain the classification of consumption the goods
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Based on consumer buying patterns, marketers group consumer goods into four categories - convenience, shopping, specialty, and unsought goods. Convenience goods are those that are regularly consumed and readily available for purchase, such as milk and tobacco products.
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Based on consumer buying patterns, marketers group consumer goods into four categories - convenience, shopping, specialty, and unsought goods. Convenience goods are those that are regularly consumed and readily available for purchase, such as milk and tobacco products.
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