explain the components of external environment
Answers
Answer:
The external environment is further divided into two components: micro & macro. The micro or the task environment is also specific to the business but is external. ... It is made up of six components: demographic, economic, physical, technological, political-legal, and social-cultural environment.
Answer:
Components of external environment:
1) Micro environment : It refer to all those factors which influence the business and present within the business itself and are under the control of business
The factors of micro environment :
Customers
Competitors
Marketing intermediates
Suppliers
Public
2) Macro environment: It refer to all those factors which influence business and exist outside the business and business has no control over these factors .
Components of macro environment:
Economic environment
Technological environment
Social environment
Legal environment
Political environment
Explanation:
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