Question

explain the components of external environment​

Answer 1

Answer:

The external environment is further divided into two components: micro & macro. The micro or the task environment is also specific to the business but is external. ... It is made up of six components: demographic, economic, physical, technological, political-legal, and social-cultural environment.

Answer 2

Answer:

Components of external environment:

1) Micro environment : It refer to all those factors which influence the business and present within the business itself and are under the control of business

The factors of micro environment :

Customers

Competitors

Marketing intermediates

Suppliers

Public

2) Macro environment: It refer to all those factors which influence business and exist outside the business and business has no control over these factors .

Components of macro environment:

Economic environment

Technological environment

Social environment

Legal environment

Political environment

Explanation:

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