Explain the concept and features of Brick and Click business. Elaborate the problems
related to e- business. Mention the steps that should be taken to deal with security
problems.
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Explanation:
business model refers to the combination of a physical retail location (the brick) and an ecommerce sales channel, or online store (the click). This business model is also sometimes called “brick and click,” “click and mortar,” and “clicks and bricks.”
In essence, this business model allows small businesses to take advantage of two unique sales channels by implementing a unified retail strategy. This being said, combining both channels with the bricks and clicks business model gives businesses the opportunity to offer more shopping options to customers—while also increasing their earnings and potential brand reach.
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