Question

Explain the concept of elements and features of marketing research

Answer 1

Marketing Research is the systematic gathering, recording and analysing of data about problems connected with the market place, i.e., problems relating to products, price, promotion and distribution of the 4 Ps of the marketing mix. Marketing Research is said to be moving “away from simple surveys to action-oriented, decision oriented, problem-solving research”.


Marketing Research is defined as the scientific and controlled process of gathering of non-routine marketing information helping management to solve marketing problems. Marketing Research is concerned with all those factors which have a direct impact upon the marketing of products and services.