Explain the concept of New product development
process and how does marketer use it for a
successful product launch? Explain it with the help
of how you can launch a product in the market following steps
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Feasibility study and design planning. The feasibility phase gives management an opportunity to evaluate a project's potential success, reviewing and refining the business case from various angles. ...
Design and development. ...
Testing & verification. ...
Validation & collateral production. ...
Manufacture/launch. ...
Improvement.
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