Explain the concept of retail communication mix. Discuss on Market based and store based promotion mix.
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A retail mix, defined, is the marketing plan put in place to address key factors such as location, price, personnel, services, and goods. In addition, the retail mix should always have the target market in mind. The retail mix will differ based on the store and the type of product offered to the customer.
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The promotion may be defined as a discovery of business opportunities and the subsequent organization of funds properly into a business creation for the purpose of making profits. To start a new startup company or to bring a new product to the market, the venture may need to attract financial funding.
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