Business Studies, asked by Lovergirl8722, 1 year ago

Explain the concept of Retail Location. What are the various factors affcting retail location decisions?

Answers

Answered by dhanushree05
2

Answer:

Factors affecting Retail location decisions

Explanation:

There are two kinds of factors affecting retail location decisions: Macro and micro Factors.

Macro Factors:

  • Demographic characteristics
  • Economic characteristics
  • Cultural Characteristics
  • Demand
  • Competition
  • Infrastructure

Micro Factors:

  • Demographic factors
  • Economic factors
  • Subculture
  • Demand
  • Market potential
  • Sales potential
  • Index of Retail Saturation
  • Infrastructure
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