Explain the cultural beauty of India
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Beauty in India is as multifaceted as the country is diverse - a happy, boisterous co-existence of tradition, spirituality and ancient rituals on one end of the spectrum, glossy Bollywood-inspired aspirations on the other and many fast-evolving variations in-between.
Indeed, Indian culture has considered beauty an expression of Godliness, almost something to be revered. Indian Gods and Goddesses, such as Lakshmi (Goddess of wealth) and Parvathi ( wife of Lord Shiva), are beautiful as they are bountiful.
The need for cosmetics is seen from very ancient days - people were using a variety of cosmetics products both for curative purposes as well as for enhancing beauty. Many Indian women still prefer herbal, natural beauty products and homemade recipes continue to play an important role in grooming routines. Holistic beliefs abound; Ayurveda, or the belief that inner beauty radiates through outer beauty, is one of its basic principles.
While eyeliner, jeweled and dyed bindis, and henna-stained hands and feet have defined beauty for centuries, Bollywood presents another facet of Indian beauty where color, shimmer and gloss are the order of the day. Despite the size of the country and its regional diversity, this Bollywood-reinforced pan-Indian ideal of beauty is based on very specific criteria: fair skin, a silhouette with feminine curves, big expressive eyes, and long, dark, shiny hair.
These typical beauty codes are transmitted through beauty salons which are social gathering places for both men and women.
Indeed, Indian culture has considered beauty an expression of Godliness, almost something to be revered. Indian Gods and Goddesses, such as Lakshmi (Goddess of wealth) and Parvathi ( wife of Lord Shiva), are beautiful as they are bountiful.
The need for cosmetics is seen from very ancient days - people were using a variety of cosmetics products both for curative purposes as well as for enhancing beauty. Many Indian women still prefer herbal, natural beauty products and homemade recipes continue to play an important role in grooming routines. Holistic beliefs abound; Ayurveda, or the belief that inner beauty radiates through outer beauty, is one of its basic principles.
While eyeliner, jeweled and dyed bindis, and henna-stained hands and feet have defined beauty for centuries, Bollywood presents another facet of Indian beauty where color, shimmer and gloss are the order of the day. Despite the size of the country and its regional diversity, this Bollywood-reinforced pan-Indian ideal of beauty is based on very specific criteria: fair skin, a silhouette with feminine curves, big expressive eyes, and long, dark, shiny hair.
These typical beauty codes are transmitted through beauty salons which are social gathering places for both men and women.
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