Explain the development of mass media and its relevance in today’s world.
Answers
Before answering your question, it is important to understand that the term ‘mass media’ refers to various forms of communication tools such as television, advertisements, newspapers, magazines and the Internet. These communication tools deliver messages to a large audience.
Now the mass media is important for several reasons, thus I will just touch on a few key points:
The mass media educates people about the world outside of their locale boundaries - at the same time it also inform audiences about the world and its surroundings. This may come in the form of news products, entertainment programmes or other media sources, for eg. trending news topics shared on Facebook.
The mass media also acts as an important accountability mechanism by acting as a watchdog of society. For instance, by raising or exposing important issues such as political corruption in a particular society/country, people are able to hold the government accountable through public debate.
The mass media shapes and promotes cultural diversity, take a look around you, one good example would be the popularity of K-POP around the world - this itself is a direct result of the mass medias influence !
From the examples above, although few, in short, it is apparent that the mass media is an influential tool in shaping an individuals perception. Yet, one should also note that due to its influence, the mass media could also be used as a tool for deception.
Hopefully this answers your question ! Cheers ! (: