Question

Explain the difference between the primary audience and the secondary audience, and provide an example of a message that would have audience benefits for both.

6 points

Your answer


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Answer 1

Answer:

Primary audiences are those who receive the communication directly. Secondary, or "hidden", audiences include anyone who may indirectly receive a copy of the communication. These include anyone who will receive a copy, need to approve, will hear about, or be affected by your message