Explain the effect of rise in a consumer on his demand for good.
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A rise in the price of a commodity reduces its demand and a reduction in its price increases the demand. Thus, demand is more at a lower price and less at a higher price. (ii) Income of the Consumer: In case of normal goods, demand increases with rise in the income of the consumer and falls when the income decreases.
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In the case of normal goods, income and demand are directly related, meaning that an increase in income will cause demand to rise and a decrease in income causes demand to fall. For example, for most people, consumer durables, technology products and leisure services are normal goods.
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