Explain the factors influencing the adoption process in new product
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Differences in the Consumer Adoption Process
First of all, what is adoption? Adoption is an individual’s decision to become a regular user of a product. The adoption process is the way how consumers arrive at this decision: The mental process through which an individual passes from first hearing about an innovation to final adoption. How do consumers learn about new products, try them, and finally adopt or reject them? Clearly, not every consumer arrives at the adoption or rejection in the same way. Likewise, the time it takes from first exposure to a new product and the trial differs greatly.
To understand this, let’s look at the different stages in the adoption process.
Stages in the Adoption Process
Adopters of new products move through five stages:
Stages in the Adoption Process
In the awareness stage, the consumer first becomes aware of the new product, but he still lacks information about it.
In the interest stage, the consumer is stimulated to seek information about the new product or innovation.
In the evaluation stage, the consumer considers whether to try the innovation by undergoing a more or less profound investigation of its attributes
In the trial stage, the consumer tries the innovation to improve his or her estimate of its value.
In the adoption stage, the consumer decides to make full and regular use of the innovation.
Every of these stages can differ in length and intensity, leading to a different adoption process. We will now investigate the factors influencing the adoption process.
Factors influencing the Adoption Process
There are three main factors influencing the adoption process:
Factors influencing the Adoption Process
First of all, what is adoption? Adoption is an individual’s decision to become a regular user of a product. The adoption process is the way how consumers arrive at this decision: The mental process through which an individual passes from first hearing about an innovation to final adoption. How do consumers learn about new products, try them, and finally adopt or reject them? Clearly, not every consumer arrives at the adoption or rejection in the same way. Likewise, the time it takes from first exposure to a new product and the trial differs greatly.
To understand this, let’s look at the different stages in the adoption process.
Stages in the Adoption Process
Adopters of new products move through five stages:
Stages in the Adoption Process
In the awareness stage, the consumer first becomes aware of the new product, but he still lacks information about it.
In the interest stage, the consumer is stimulated to seek information about the new product or innovation.
In the evaluation stage, the consumer considers whether to try the innovation by undergoing a more or less profound investigation of its attributes
In the trial stage, the consumer tries the innovation to improve his or her estimate of its value.
In the adoption stage, the consumer decides to make full and regular use of the innovation.
Every of these stages can differ in length and intensity, leading to a different adoption process. We will now investigate the factors influencing the adoption process.
Factors influencing the Adoption Process
There are three main factors influencing the adoption process:
Factors influencing the Adoption Process
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