explain the factors of standardization and adaptation of the product,suggest the conditions under which one of them is suitable
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The factore responsible for standardisation and adaption of products are
1.geographical factors and physical and climatic conditions of environment are mainly responsible
2.economics of scale in production
3.when the same product is launched in different markets economies can be achieved in terms of sales literature etc
4.we should have to consider all the conditions and satisfaction of consumers in a particular market
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