explain the function of mass Midea
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Explanation:
Mass media play a significant role in shaping public perceptions on a variety of important issues, both through the information that is dispensed through them, and through the interpretations they place upon this information.
Explanation:
Mass media play a significant role in shaping public perceptions on a variety of important issues, both through the information that is dispensed through them, and through the interpretations they place upon this information.
The four functions of mass communications are: surveillance, correlation, cultural transmission and entertainment. In many ways, the four functions of mass communication are still relevant and transferable to contemporary media.
Advances in communication, largely through the internet, have improved community access to information. Therefore the media play an important role in society as a source of information, but also as a “watchdog” or scrutiniser. However, the media is free to select the stories they consider important or interesting.
Mass communication functions to validate the status and norms of particular individuals, movements, organizations, or products. The validation of particular people or groups serves to enforce social norms (Lazarsfeld & Merton).
Mass communication can be identified through the following characteristics:
Wide and Vast Area.
Heterogeneous Audience.
Distance between Source and Destination.
No Question of Discrimination.
Professional Communication.
Absence of Feedback.
Intermediary Channels.
Public Message.