Explain the functions of wholesalers.plz answer
Answers
Wholesaler buys goods in bulk from the producers and transports them in his own godown. The wholesaler also provides the facility of transportation to the retailer shop, which is one of the important functions of wholesale trading. This is an important function of wholesaler.
(i) Buying and Assembling:
The wholesaler purchases goods in large quantities from different manufacturers and assembles them at one place and stores them in his warehouse and resell to the retailers.
(ii) Warehousing:
ADVERTISEMENTS:
By preserving the goods received from different manufacturers in stores, the wholesaler performs the function of warehousing. The storage of goods is needed on account of time lag between production and consumption of goods.
(iii) Grading and Packaging:
The assembled goods are graded in accordance with their quality and packed in different containers before supplying to the retailers. In this manner, the wholesaler performs important marketing functions of grading and packing.
(iv) Transportation:
The wholesalers purchase goods from manufacturers and carry them to his godowns and then supply the same to the retailers. He may employ his own vans or hire vehicles for carrying the goods on account of bulk purchases. They can avail of economies in freight.
(v) Financing:
The wholesaler provides credit facilities to the retailers and manufacturers. They sometimes give advance to the manufacturers for the goods to be received later. By selling goods on credit they help the retailers.