Explain the impact of mass media on social and cultural fields of Indian society.
Answers
For eg
the influence of mass media on the Culture and Tradition of Irula tribes of Nigiris of Tamil Nadu. In the past fifty years or so the media influence has grown exponentially with the advance of technology in communication. We live in society that depends on information and communication tokeep moving in the right direction and do our daily activities like work, entertainment, health care, education, personal relationships and so on. Irulas is an ethnic group of India. Early twentieth century anthropological literature classified the Irulas under the Negrito ethnic group. With the advent of effective mass media and communication Irulas are very much influenced by the power of media in all spheres of life. It has come to prove that mass media and communication have a great impact on the Irula community of Nilgiris region of Tamil Nadu.