explain the importance of journalistic skills for a public relations practitioner
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When I declared my major, Public Relations, my advisor showed me the required classes. The first one that caught my eye was Communications and Journalism 222: News Reporting and Writing. My initial thought was “what does news reporting have to do with public relations?”
According to PRSA, or the Public Relations Society of America, “Public relations helps an organization and its publics adapt mutually to each ....
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