Question

explain the importance of radio and television as an effective mean of Mass Communication in India

Answer 1

It helped spread awareness among people about national policies and programs and also provided healthy entertainment.

Answer 2

The importance of‘Radio and Television ’ can be understood from the following points

(i) As an effective means of mass communication, these media provides news to people throughout the country including rural areas.

(ii) People are also made aware of the programmes and policies of the government.

(iii) They.provide educational programmes that can be understood even by the illiterate people.

(iv) These media also disseminate information involving various natural and man-made disasters. It help broadcasting early warnings.