Question

Explain the important factors affecting the choice of channels of distribution by the manufacturer.

Answer 1

Explanation:

Important factors affecting the choice of channels of distribution by the manufacturer are:

(A) Considerations Related to Product. ...

Unit Value of the Product: ...

Standardised or Customised Product: ...

Perishability: ...

Technical Nature: ...

(B) Considerations Related to Market.

Market considerations are given below: ...

Number of Buyers:

More items...

Answer 2

Explanation:

1. considerations related to the product .

• unit value of the product .
• standardised or customised product .
• perishability.
• technical nature

2. considerations related to market

• number of buyers .
• types of buyers.
• buying habits .
• buying quantity .
• size of market .

3. consideration related to manufacturer / company

• Goodwill off manufacturer .
• desire to control the channel of distribution .
• financial strength .

4. consideration related to the government .

5. others

• cost.
• availability .
• personalities of sale .

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