Explain the major activities involved in the physical distribution of Products.
Answers
SOLUTION :
The major activities involved in the physical distribution of Products.
(a) ORDER PROCESSING :
The product flow from manufacturers to customers with the help of channels of distribution whereas the orders flows in the reverse direction from the customers. The physical goods distribution system should provide for speedy and accurate processing of orders.
(b) TRANSPORTATION :
It is regarded as the backbone of any producing unit or company. If the means of transportation are not effective and quick, company may suffer loss and even loss their customer base.
(c) WAREHOUSING :
Warehousing is required to meet distribution system more effective.
The important decisions in the distribution system is to choose the place of storage of the products. For the goods requiring long term storage, warehouses are located near the production site whereas the goods which are bulky in size are stored near the markets.
(d) INVENTORY CONTROL :
Warehousing decision is directly linked inventory control. As for the inventory touches lower level, the store keeper order for more inventory. Higher the level of inventory will ensure higher customers satisfaction but it will lead to high holding and insurance cost.
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Answer:
Once the good are produced, packaged, promoted, branded and priced they must be made available to the consumers. That is, they must be moved from the place where they are produced to the place where they would be consumed. This physical movement of products from the place of production to the place of consumption is known as physical distribution of products. It involves the following four major activities. (a) Processing of Order: Processing of order and delivery of goods is the most important component of buyer-seller relationship. Processing of order comprises of a number of a steps such as placement of order, transmission of the order by the intermediaries to the manufacturer, maintenance of inventory as per the requirement, delivery of goods, etc. All such processes take time. Physical distribution system should be such that it should ensure speedy and proper order processing. Generally, there exists a direct relationship between speed and accuracy of order processing and customer satisfaction. Fast and accurate order processing provides a consumer greater satisfaction. Thus, a proper system of order processing is of vital importance. (b) Transportation of Products: Transportation of products refers to the physical movement of goods from the place where they are manufactured to the place where they are consumed. The potential consumers of a product are spread across a large geographical area. To make the goods physically available to them, they must be transported from the place of production to the place of consumption. Unless the products are physically transported and made available at the place of consumption, sale cannot take place. (c) Warehousing: Generally, there is a time lag between the act of production and the act of sale or consumption. This implies that the goods must be properly stored and assorted before the actual sale takes place. This process of storing and assorting the products is known as warehousing. Proper warehousing ensures efficiency in delivery and sale of products which in turn results in greater customer satisfaction. For example, through warehousing a company can maintain stock of products and ensure timely delivery of goods as and when required. However, maintaining warehouses involves its own cost. Thus, a company must weigh the relative benefits and costs associated with warehousing and maintain a balance between the two as per the requirement. (d) Maintenance of Inventory: Inventory implies maintaining a stock of products. The firms maintain inventory so as to ensure timely supply of products. Inventory shares a direct relation with customer service. Maintenance of higher inventory helps a firm in ensuring timely delivery of goods to the customers and thereby, improve customer service. However, maintenance of inventory involves a cost as a huge amount of capital remains tied up in the stock unless it is sold. Thus, the firms must strike a balance between customer service and cost. A firms’ decision to maintain inventory is based on several factors such as how well the distribution system responds to the orders and the deliveries, cost involved in holding the inventory, firms’ objectives, etc. An appropriate inventory must be decided by the firm keeping in consideration the various costs and benefits involved.