Explain the market scenario of Indigo Business.
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On-time, great service and spanking new planes is the key to IndiGo's success. The airline has become the new market leader with its slow and steady approach within just six years of launch.
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Market analysis in the Marketing strategy of Indigo Airlines. India aims to become 3 rd largest aviation market in the world by 2020 and aviation industry is going through the phase of fast expansion driven by several factors like LCC (Low cost carriers), advanced IT enabled & modern airports. Companies like Indigo are driving the growth of the market by implementing some of these.
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