Question

Explain the marketing mix adopted for marketing of services

Answer 1

The product marketing mix consists of the 4 P's which are Product, Pricing, Promotions and Placement. The extended service marketing mixplaces 3 further P's which include People, Process and Physical evidence. All of these factors are necessary for optimum servicedelivery. Let us discuss the same in further detail.

Answer 2

Explanation:

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Marketing mix is the set of tactics a business use to promote and sell its products in the market. These tactics range from developing the product, deciding its price and places where it will be sold, to deciding its communication and promotional strategies