Question

explain the method used by the producer to expand their markets in the 19th century?​

Answer 1

Answer:

⭐Advertisement : Advertisements through newspapers, magazines, hoarding; were the most important method used by the producers to expand the market. It played a major role in expanding the markets, and shaping a new consumer culture. Advertisements make products appear desirable and necessary.

⭐ Labelling : Labelling was another method used by the producers to expand their market. When Manchester industrialists began selling cloth in India, they cut labels on the cloth bundles.When buyers saw ‘MADE IN MANCHESTER’ written in bold on the labels, they were expected to feel confident about buying the cloth.

Labelling : Labelling was another method used by the producers to expand their market. When Manchester industrialists began selling cloth in India, they cut labels on the cloth bundles.When buyers saw ‘MADE IN MANCHESTER’ written in bold on the labels, they were expected to feel confident about buying the cloth.But labels did not only carry words and texts. They also carried images, and were very often beautifully illustrated.

⭐Calendars : By the nineteenth century, manufacturers were printing calendars to popularise their products. Unlike newspapers • and magazines, calendars were used even by people, who could not read. They were hung in tea shops and in poor people’s homes just as much as in offices and middle- class apartments. Those, who hung the calendars had to see the advertisements, day after day, through the year. Even in these calendars, images of gods and goddesses were used to attract the consumers.

⭐Images of important personages : Along with the images of gods, figures of important personages, of emperors and nawabs were also used. The message very often seemed to say ; if you respect the royal figure, then respect this product; when the product was being used by kings, or produced under royal command, its quality could not be questioned.

⭐Advertisement by Indian producers :

Advertisement by Indian producers :Indian manufacturers were also using the same tactics. When Indian manufacturers advertised, the nationalist message was clear and loud. If you care for the nation, then buy products that Indians produce. Finally, advertisements became a vehicle of the nationalist message of Swadeshi.

Explanation:

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