Question

Explain the methods used by the producers in india to expand their market

Answer 1

(i) Advertisement : Advertisements through newspapers, magazines, hoarding; were the most important method used by the producers to expand the market. It played a major role in expanding the markets, and shaping a new consumer culture. Advertisements make products appear desirable and necessary.
(ii) Labelling : Labelling was another method used by the producers to expand their market. When Manchester industrialists began selling cloth in India, they cut labels on the cloth bundles.
When buyers saw ‘MADE IN MANCHESTER’ written in bold on the labels, they were expected to feel confident about buying the cloth.