Question

explain the nature and scope of marketing​

Answer 1

Answer:

NATURE AND SCOPE OF MARKETING.

Explanation:

The American Marketing Association has defined marketing as “an organizational function & a set of processes for creating, communicating & delivering value to the customers & for managing customer relationships so as to benefit the organization & the stake holders.

Answer 2

Answer:

It is capable of guiding and controlling business. System of Interacting Business Activities: Marketing is the system through which a business enterprise, institution or organization interacts with the customers with the objective to earn profit, satisfy customers and manage relationship.