Question

explain the need and importance of consumer education
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Answer 1

Answer:

Consumer education is crucial for brands because it can impact every aspect of the customer journey. A strong consumer education strategy can lead to thought leadership, better understanding of what your brand offers and improved conversions in the long run

Consumer education provides the public with the information it needs on products and services so it can make well-informed decisions on what it is purchasing and from whom it purchases. It helps consumers understand their rights and become active participants in the buying process.

Consumers are the basic economic entities of an economy. All the consumers consume goods and services directly and indirectly to maximise satisfaction and utility. Consumers have limited income and by which they want to satisfy their maximum utility (utility is the want satisfying capacity of a commodity).