Question

Explain the need for consumer consciousness by giving two examples.

Answer 1

Answer:-

There is a need for consumer consciousness so that the customers can take action against retailers who are dishonest. Examples are

(a) The ISI and Agmark logos are quality certifications on certain classes of products. Consumers must look for such certifications while purchasing items requiring these marks.

(b) Consumers must have adequate knowledge about the products that they are buying, so that they can make an informed choice of the correct product to buy.

Answer 2

Answer:

The need for "customer awareness" was felt because the "producers and traders" go to some extent out of their selfishness. To generate artificial demand, they can hold vital products.

For instance, a company has sold "powder milk for babies" all over the world for years as the "most scientific product" claiming it is better than the milk of mother. It took years of fighting before the firm was compelled to acknowledge that it had made false claims.

Similarly, a lengthy fight with court instances had to be fought to make cigarette manufacturers acknowledge that their product could cause cancer.