Question

Explain the process of segmentation​

Answer 1

Answer:

• Segmentation refers to the process of creating small segments within a broad market to select the right target market for various brands. ... A market segment consists of individuals who have similar choices, interests and preferences. They generally think on the same lines and are inclined towards similar products.

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Answer 2

Explanation:

Segmentation refers to the process of creating small segments within a broad market to select the right target market for various brands. ... A market segment consists of individuals who have similar choices, interests and preferences. They generally think on the same lines and are inclined towards similar products.

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