Explain the purpose of a business plan.
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A business plan is an effective means of defining your goals and the steps needed to reach them. It spells out your purpose, vision and means of operation. It also serves as your company's resume, explaining your objectives to investors, partners, employees and vendors.
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A business plan is used to help manage an organisation by stating ambitions, how they will be achieved, and exactly when. The plan will also help summarise what the business is about, why it exists, and where it will get to.
Your business plan will serve as a key point of reference for investors, partners, employees and management to gauge progress against objectives.
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