explain the purpose of Blog ?
Answers
You can probably distinguish slightly between personal and business or professional blogs and what purpose they have in today’s world.
Personal blogs are platforms for self publishing and logging one’s thoughts in a digital format. The topic or theme of this blog can be as erratic and random just like a Dear Diary kind of publication or it can be just a digital and interactive form of keeping tracking of experience of a honeymoon or a gap year travelling adventure. This latter form of blogging is quite a popular and almost mainstream form of sharing experiences with friends and family as the author is experiencing events.
Professional or business blogs share a lot with personal blogs in a sense that they provide content for readers to enjoy, consume and interact with. However in most cases this blog is for educational and or lead generation purposes that business can leverage through building trust and showcasing expertise in their own respective fields. An excellent guide on how to do blogging for business can be found on the HubSpot blog
When we talk about individuals blogging for a living however we typically mean entrepreneurs who have chosen a certain niche or business vertical and produce content regularly and in an optimised manner to attract users looking for social proof, reassurance, reviews and/or entertainment with regards a certain product or service. They then use various blog monetisation techniques in order to generate revenue through their visitors and ultimately their blog.
A good resource to get up and blogging can be found