explain the requirement of effective segmentation
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The requirements for effective market segmentation are as follows: a) Measurable: The size, needs, purchasing power, and characteristics of the customers in the segment should be measurable. ... d) Substantial: The segment should be substantial. It should be large enough in terms of customers and profit potential.
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The requirements for effective market segmentation are as follows: a) Measurable: The size, needs, purchasing power, and characteristics of the customers in the segment should be measurable. Quantification should be possible. b) Divisible: The segments should be differentiable.
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