explain the role and importance of IT in marketing and insurance
Answers
Explanation:
Marketing of Insurance
First of all, it’s important to understand the strengths of your agency and what makes your insurance company different than all the rest. Look at the plans you offer and the price points, of course, but also evaluate your customer service side as well. Being able to provide friendly, helpful tech support and answer most questions customers have about insurance plans is becoming as important to some customers as the cost of the plan itself. Having a system in place that ensures current and potential customers can get information quickly — since today’s world moves faster than ever — can be a key strength separating one agency from another.
The marketing strategy will want to focus on these strengths in a way that allows the message to be about those advantages. Consider your resources and your team. An incredibly efficient agency might focus on the speed with which they can get answers quickly; an agency with a lot of industry contacts might focus on the variety of insurance packages they can offer.
Personable people make good service a notable highlight; coverage options mean a competitive price. Review your current strengths and decide what makes sense to be the central message from your agency.
Networking and Referrals
Most new customers traditionally find insurance agencies through word-of-mouth, based on recommendations from current customers. This is a critical way to find new clients, and yet, the agency is entirely dependent on their existing clients to do so. To take advantage of this, make it as easy as possible for current clients to refer you.
Brush up on the insurance company’s website. Make sure it’s professional-looking, that it contains helpful information and other content and that it gives an easy way to contact your agency with questions or for a quote.
Make sure current clients are highly satisfied with the quality of service and coverage they have. Before they leave or hang up the phone, be sure to ask whether they’re pleased with the results and if there’s anything else they might need. Make sure all agents are leaving a good impression on their customers.
Make business cards or magnets with the agency’s information on them, including a phone number leading directly to a person and the website address. Encourage clients to take them, to give out to other people.
Consider offering a small reward for every referral, like a one-time discount or a small gift card. It lets people know you appreciate the business being brought in and makes your clients more likely to remember to recommend you when an opportunity arises.