Explain the role of Digital Marketing and influence of Social media in our life. Give examples.
Answers
Explanation:
The role of digital marketing
The role of digital marketing is to help you garner new traffic, leads, and sales for your business by reaching people looking for your products and services. By itself, web marketing is the process of marketing your company online to prospective leads and high-value consumers.
Online marketing plays a vital role in helping your business grow. Considering that over 4.3 billion people are on the web and two billion of them are online shoppers, there are dozens of opportunities to reach people who are interested in your company.
Examples of digital marketing include:
- Social Media Marketing (SMM)
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Email Marketing.
- Marketing Automation.
- Digital Advertising.
- Content Marketing.
Influence of Social media in our life.
Social media has a huge impact on individuals and their lives. While some impacts can be positive, social media has been shown to negatively affect things like our moods and stress levels. Addiction is caused by social media too. An increased risk for depression, anxiety, loneliness, self-harm, and even suicidal thoughts. Social media may promote negative experiences such as: Inadequacy about your life or appearance.
For example,
media messages and content can make it look 'normal', cool or grown-up to eat junk food