Question

Explain the role of promotional strategies in retailing

Answer 1

Retail marketing is an essential component of an overall marketing strategy. It supports the use of external marketing campaign efforts including advertising, events and promotions. Retail marketing tactics include in-store signage, copies of newspaper sales circulars, coupons, demonstrations and in-aisle promotions and displays. Effectively executed, retail marketing serves to “close” the sale once shoppers come inside the store. Incentives and navigational devices are strategically used to sell specially advertised products and cross-sell additional products and services.

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