Explain the role of web analytics in data science
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Web Analytics is the processes of collecting, storing, analyzing, and reporting a user's webutilization. When you visit a website such as a clothes store, a web analytics software immediately logs measurable information about you and your computer.
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Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site.
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