Explain the Rural Market in India and describe its origin and development.
भारत में ग्रामीण बाजार को समझाइए तथा इसके उद्गम एवं विकास का वर्णन कीजिए।
Answers
Answer:
The rural marketing structure is not uniform in all parts of the country.
The type of structure prevalent in a particular State or Region depends on various factors like the state of development of agriculture, condition of transport and communication facilities, purchasing power of population, etc.
Rural marketing is a type of marketing in which activities are planned according to the needs and requirements of the people living in the rural areas.
Marketing is the process of identifying the needs and wants of the consumers, then prepare that particular product or service in order to satisfy them, keeping in consideration the benefits of the organization. This concept applies to every type of marketing, whereas when we talk of rural marketing the emphasis is to be given on the rural areas.
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