Explain the significance of ethnography in sociological research.
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One of the main advantages associated with ethnographic research is that ethnography can help identify and analyse unexpected issues. ... Because of its subjective nature, an ethnographic study (with a skilled researcher) can be very useful in uncovering and analysing relevant user attitudes and emotions.
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Ethnography has also been used in critical social research. Ethnographic work is usually intended to provide detailed information on what people do and insights into what they think they are doing and why they are doing it. ... Ethnography tries to generate an understanding of the group from their point of view
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