Explain the significance of marketing information system. give an overview of marketing research process
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These are:
i. The market for consumer goods that comprise of both durable and non-durable goods
ii. The market for agricultural inputs that include fertilizers, pesticides, seeds, and so on
The concept of rural marketing in India is often been found to forms ambiguity in the mind of people who think rural marketing is all about agricultural marketing. However, rural marketing determines the carrying out of business activities bringing in the flow of goods from urban sectors to the rural regions of the country as well as the marketing of various products manufactured by the non-agricultural workers from rural to urban areas.
i. The market for consumer goods that comprise of both durable and non-durable goods
ii. The market for agricultural inputs that include fertilizers, pesticides, seeds, and so on
The concept of rural marketing in India is often been found to forms ambiguity in the mind of people who think rural marketing is all about agricultural marketing. However, rural marketing determines the carrying out of business activities bringing in the flow of goods from urban sectors to the rural regions of the country as well as the marketing of various products manufactured by the non-agricultural workers from rural to urban areas.
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