Question

Explain the similarity between sales promotion and advertising

Answer 1

Answer:

Similarity And difference between advertisement and sales promotion. Advertising and sales promotion are similar in that they both involve communication regarding a company's products or services. ... Advertising differs by being more focused on long-term objectives such as building brand equity.

Answer 2

Explanation:

• Similarity And difference between advertisement and sales promotion. Advertising and sales promotion are similar in that they both involve communication regarding a company's products or services. ... Advertising differs by being more focused on long-term objectives such as building brand equity.

• Sales promotion is the direct approach to the customers to encourage them to buy your products or services while advertising is an indirect approach towards encouraging them to buy your products or services.

• Advertising is done to build brand image and increase sales, whereas Promotion is used to push short-term sales. Advertising is one of the elements of promotion while the promotion is the variable of the marketing mix. Advertising has a long term effect but at the same time promotion has short term effects....

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