Question

Explain the source of customer expectations of service, including those that are controllable and uncontrollable by marketers.

Answer 1

Answer:

1- Controllable factor or often called as "Marketing Mix" It includes: Product,Price,Place and Promotion . * product : this factor is the most important thing to marketing , because it is do the rule of satisfaction customers needs and wants . ( when the product satisfy customer needs and wants the demand of the product increase ) .

* Price : the customer needs the best price with good quality .

* Place : where the product can sold .

* promotion : give the customers the incentive to buy the product .

2- Uncontrollable factors: are often called as "Environmental Factors" it includes: Political factors, Economical Factors, Social Factors, Technological Factors, Competitive forces factors Regulatory forces factor